Congratulations. You ARE a winner! You have decided to make the change. Everyone who accepts the Fit for Midlife challenge, EVERYONE who makes the change IS a winner. That means you. YOU are a WINNER!

We’re excited to personally guide you through your transformation with this information-packed site. Over the last few years since we’ve transformed our lives, we have also spoken with many people like you who have made the decision to change.

And, happily, they will never be the same.

We’re excited for you. You’re about to meet a brand new you. The invincible, confident, balanced, unbeatable person that has been hiding under a body you no longer recognize. In 12 weeks, YOU will never be the same.

Over the next 12 weeks, we are inspired that you have asked us to become your escorts on your Fit for Midlife 12 Week Challenge journey.

10 Things to Do BEFORE You Start

If you wait for the perfect time, it will never happen. You will always have a challenging time ahead of you — someone’s birthday, a business trip, a stressful time, finals week, a new baby, holidays, a huge project, etc.

If you look for a reason to wait, you will find it.

But if you look around at the people you love and the people who love you, then look in the mirror, you’ll find undeniable reasons to Start TODAY.

Yes, you are making a major life change. But keep it in perspective.
It’s only 84 days.

Starting today, you are completely changing your life! You will probably have a lot of questions and things you don’t understand. We always suggest taking a picture at the beginning (and at the end) as part of the accountability and motivation aspect. So, before you take your photos give yourself a week – NOT to DECIDE to make the change. You have already done that.

Start your “unofficial” challenge TODAY. From this day forward, you are transforming into your Fit for Midlife.

After a while we learned how to spot the ones who are more committed to their excuses than to their results. These are the ones who say “I’m going to TRY it, but …”

I’m going to start in a few weeks, after the kids go back to school, after the holidays, after the pressure at work goes down, after my big business trip, after …

I’m going to do it a little differently …
I’m going to cut this part of the program
I’ll do it, but I’ll still drink my wine (beer, etc.)
I can’t drink that much water
I can’t eat that often
I can’t afford the supplements
I don’t have time (kids, work, travel, busy, busy, busy!)
I’ll do it, but I won’t take the photos
I’m going to do it, but I’m not going to enter the challenge

And we can spot the ones who are serious, the ones who WILL succeed.
I’ll bet you’re one of them …

I’ve got these 7 things down. What ELSE do I need to know to make it?
How can I drink that much water every day?
What tips do you have to help me follow the program while I travel?
How do you fit in all of those meals?*
How do I follow the program while my husband follows his old habits?
What’s your advice on doing cardio more than 3 times a week?
I’m going to Start Today!

What I’m going to tell you next is very difficult. But read it and read it all.

I don’t want you to start your official Fit for Midlife challenge today.

But I DO want you to start ACTING like you’ve started your official Fit for Midlife challenge today.

Take this week to prepare yourself. Check it out, try it out. Get ready, because you have a major life change ahead of you. Select a day, one week from today and make it your “official” start date.

Write it on your calendar. Program it in your online diary. Schedule it in your contact manager.


Take this week to educate yourself:

  1. Make an appointment with your doctor to discuss this life change and what YOU need to prepare your body.
  2. Do all you can to get off to your very best start by reading the relevant information here.
  3. Tour a few gyms near you (this is not compulsory as you can following the Challenge by doing the exercises at home) until you find the one that fits YOU best.
  4. Decide whether you are going to hire a trainer. If you are, begin your search.
  5. Get a journal or notebook to record your thoughts, obstacles and high-points.
  6. Psyche yourself up to take those “before” photos. (Don’t worry, you’ll find lots of Photo Tips here)

The change you’re about to experience is magical. But it might not be instant. Be kind to yourself. Give your body time to adjust to the changes you are about to put it through, remember you are not a teenager or young adult anymore. And, just as important, give your mind time to adjust to the changes your body is going through. You are about to enter the most exciting, challenging, motivating, self-exploring, life-changing 12-weeks of your life.

It will be the easiest and most difficult thing you’ve ever done. It will be the most frustrating and most rewarding. It will help you notice that your life will never again be the same, and everything you used to be just isn’t good enough for the person you’ve just become.

How to Set Yourself Up for Success

Tell everyone you know that you’re doing the Fit for Midlife Challenge. If nobody knows, there is no pressure to stick to the program. Nobody will know that you tried and quit (Well, nobody but you!).

But the more people who know, the more embarrassed you would be if you quit, the more reasons you must succeed.

Mike started a similar 12-week challenge three times before starting to be accountable. Mike also quit THREE TIMES before getting me to join me on the challenge. What’s strange is that I didn’t even know he had ever made any attempts. He didn’t tell me. He didn’t want me to be disappointed if he didn’t make it.

So, what happened? He’d begin his private challenge, attempt to form new habits, follow the program all day, then come home to his wife, begging him to run out for pizza and beer, or perhaps some ice cream. It didn’t take many nights like that before Mike would quit the fight.

Give those around you the chance to help you succeed. Let everyone you can think of know you’re committed to following a new plan for 12 weeks. Ask for their help. You might even ask a few of your closest friends to be your “excuse busters,” asking them if you can call them when you’re tempted to stray, their purpose to keep you from believing your excuses and keep you on the program. (Heck, you might even ask a few of them to join you!)

When we got serious about our challenge, like you are, we told everyone around us. The more people who knew, the more we’d embarrass ourselves if we quit. We HAD to finish!

And, you too will finish. And you will win. We’re excited to be a part of your transformation. Thank you for welcoming us!

Set Your Goals

Set Your Goals

Why You Want to Set Your Fit for Midlife Goals

Can I tell you something magical that happened during the year of our first 12-week challenge? Three months before I ever seriously thought about or discussed the Fit for Midlife 12 Week Challenge with Mike, I followed good advice and set my goals. I was specific and I set deadlines.

Since I hadn’t yet mastered the art of being disciplined (I still don’t know if I have!), I stopped there. Bill says to write them down and refer to them every day. I wrote them down, then I forgot about them . . . every day for 6 months.

Somewhere around week 10 of our first challenge, I was cleaning a bunch of clothes that no longer fit out of my closet. In the process, tucked away in the depths of my closet, I found those goals I had written down so long ago.

Here’s what it said. Exactly what it said:

* ~ * ~ * ~ * ~ * ~ * ~ * ~ * ~ * ~ * ~ * ~ * ~ * ~ *
Health – In 12 weeks
I will reduce body fat composition to 15%
I will weigh 125
I will wear a dress size of 7

I am willing to give up beer
I am willing to give up fried foods
I am willing to give up excessive chocolate

I will work out or do something active each day, even if that means giving up work to do it.
I will follow a healthy meal plan.
I will work this into my travel plans.
~ * ~ * ~ * ~ * ~ * ~ * ~ * ~ * ~ * ~ * ~ * ~ * ~ *

I was amazed.

Word-for-word, what I had written down had come true.

When I said I was willing to give up beer, I had entirely given up beer.

When I said I was willing to give up “excessive” chocolate, I did give up chocolate, every day but “free” day.

My weight loss, body fat and clothing size goals were met, exactly, precisely and completely.

I was active every day (except for my free day), I followed a healthy meal plan, and I incorporated Fit for Midlife into my many business trips.

Never underestimate the power of setting your goals. Get out your Fit for Midlife and follow Bill’s advice. He’ll never know you did it. I probably won’t either. This is for YOU and for you alone.

Start Today

Get a journal or a notebook that you like and dedicate it to this 12-week transformation. Begin it by writing down your goals.

Set your deadlines.
Be specific.

Write down EXACTLY how much weight you will lose, PRECISELY what your Body Fat will reach, pinpoint the what bad habits that are likely to sabotage you that you’re willing to let go – all in that very specific period.

I’ll bet that you, too, discover the magic of goal setting. It worked for me. Imagine what could have happened had I finished following Bill’s advice and recited my goals every day!

Imagine what will happen when YOU do.

There is no time better than right now. Winners make smart, fast decisions. We’ve come together for a reason. You can go back to the person you’ve always been, or you can tap into that person deep inside of you, who has been searching for a solution. THIS is the person who asked us to help you through your Fit for Midlife Challenge. Don’t disappoint this person. Go the distance!

You can do it.

In fact, you’re probably already further than you know . . .